Partners & Advertising

HnL Media is an innovative independent publisher that enjoys nothing more than producing beautiful free magazines on the subjects of winter sports, cycling and travelling. Our publications are current, practical, surprising and inspirational. HnL Media was founded in 2019 and our products are a source of inspiration for many winter sports and cycling enthiusiasts. Readers get more out of their holidays and leisure time with our publications. With a network of enthusiastic partners in Europe and a sophisticated distribution structure in the Netherlands, we ensure our reports are relevant and that they reach the right target group. 

Readers can find additional information about partners, test results, areas and material, amongst others, on our online platforms.

The HnL Media team

The team at HnL Media consists of people who have more than earned their stripes in media and have decades of experience in tourism and leisure. The team members have a huge network of partners nationally and internationally.
HnL Media therefore guarantees inspirational branded content, as well as a sophisticated distribution structure. Thanks to our partnership with VDH Bestuurszaken, all governance, financial and se¬cretarial tasks are in the hands of a reliable and experienced agency.

Why has HnL Media opted for printed media?

Numerous studies have been conducted into the appeal of printed media with the same result every time:

OFFLINE = INSPIRATION
ONLINE = INFORMATION

A second important outcome of the research was that the truthfulness of articles in printed media is deemed higher than that of online articles. With offline media, the ‘sender’ is clear. That gives the reader the feeling they are reading reliable information compiled by an experienced team / editor / publisher. Finally, it emerged that curling up with a magazine provides a genuine moment of leisure and gives the environment the signal that: ‘I am busy doing something for myself now; so just leave me in peace’.

FIETS-NL (bicycle and e-bike special)

In the beginning of July 2021 we published th first edition of FIETS-NL, a brand new magazine produced for and by cycling enthusiasts. With an initial print run of 50,000, FIETS-NL is already one of the biggest players on the Dutch market. FIETS-NL is free and thanks to a sophisticated distribution system, is 100% guaranteed to reach the cycling and E-bike enthusiast target group. FIETS-NL is aimed at young people, hedonists, commuters and naturally, everyone who enjoys cycling. FIETS-NL provides the reader with information about the most diverse subjects, such as product presentations, gadgets, maintenance tips, lease constructions, day trips, attractions, tour excursions and national and international holidays.

More bicycles than people

In the Netherlands, the bicycle has evolved from a regular mode of commuting into a hip, dynamic, healthy and green means of recreation. The Netherlands is the undisputed global leader in respect of bicycle ownership. Did you know that the total number of bicycles in the Netherlands is almost 23 million? That means there are more bicycles than people in the Netherlands!

E-bike: booming business

The advent of the E-bike has strengthened the bicycle’s potential in the Netherlands even more. In 2007, E-bikes accounted for a 6% share of total bicycle sales. In 2019, that share had increased to over 50% of total bicycle sales. In addition to the city bike, there are now bicycles with electric pedal support in other segments too, including mountain bikes, ladies’ bikes, pocket bikes and hybrid bicycles.

Bicycling abroad

The Dutch like taking their bicycles along on holiday: on the back of the car, in the caravan or camper, on the train, on the boat, even on the plane. This trend is bringing about intensive investment in bicycle tourism abroad. Dedicated cycling lanes, specially signposted routes for cyclists and E-bike charging points along the routes are increasing exponentially.

Corporate and sustainable

Business cycling becomes a very interesting market in the Netherlands. The  Dutch government is facilitating regularly new lease options because E-bikes play an important role in addressing the issue of congestion and the lack of parking. Research has shown that use of E-bikes is far more prevalent than use of ordinary bicycles. Naturally, FIETS-NL is mindful of the health and sustainability aspects.